Landing in the spam folder is like planning a grand party, only to have your guests miss it entirely. It's frustrating! If you’re in business, you know how important email marketing is for connecting with your audience. But if your emails keep landing in spam, those connections will never happen.
In this blog, we’ll break down simple yet effective ways to avoid the dreaded spam folder and highlight how SkyFunnel can ensure your emails land right in your customers' inboxes, not the junk pile.
Why Do Emails Land in Spam?
Spam filters have become increasingly sophisticated, catching not only obvious spam but also legitimate emails with red-flag elements. Filters look for specific words, engagement levels, and sender reputations. Avoiding these pitfalls is key to successful email marketing.
Words to Avoid – The "Spammy 25"
Certain words trigger spam filters almost instantly. Here are some common ones to avoid (or at least use sparingly and carefully):
Free
Win
Cash Bonus
Guaranteed
Urgent
No Risk
100% Free
Click Here
Limited Time
Act Now
Order Now
Buy Direct
Best Price
Credit Card Offer
Lowest Price
Risk-Free
No Cost
Earn Money
Big Bucks
Additional Income
Double Your Income
Prize
Save Big Money
Discount
Winner
Using these words alone won’t always lead to spam, but if combined with other factors (like low engagement), they can raise a red flag for filters. With SkyFunnel, we provide insights and recommendations to help you avoid these terms and keep your emails professional and trustworthy.
How to Avoid the Spam Folder:
Here are some best practices to ensure your emails reach inboxes, where they belong:
1. Keep Your Subject Lines Clean and Clear
Avoid excessive punctuation like “!!!” or “$$$”.
Use simple, relevant subject lines that match your email’s content.
SkyFunnel Tip: Our platform offers A/B testing for subject lines, so you can see what resonates best without triggering spam filters.
2. Limit Spammy Words and Phrases
Avoid the “Spammy 25” list wherever possible.
Use alternative phrasing that feels natural and authentic.
SkyFunnel Tip: We highlight potential spam triggers in your email draft, helping you edit them out before sending.
3. Send Valuable Content to Engaged Subscribers
Regularly clean up your email list by removing inactive or unengaged subscribers.
Use segmentation to target subscribers based on their interests and engagement history.
SkyFunnel Tip: Our platform tracks engagement levels and provides easy list-cleaning tools to keep your lists fresh and engaged.
4. Authenticate Your Domain
Ensure your domain has proper authentication with protocols like SPF, DKIM, and DMARC. This builds trust with email providers.
SkyFunnel Tip: We guide you through the authentication process to improve your email credibility and sender reputation.
5. Provide an Easy Unsubscribe Option
Make it easy for users to unsubscribe if they’re no longer interested. Hidden or complicated unsubscribe processes can lead to spam complaints.
SkyFunnel Tip: We offer customizable unsubscribe links and options to ensure compliance and reduce complaints.
6. Limit Large Attachments and Excessive Links
Spam filters flag emails with heavy attachments or an abundance of links. Keep your emails light and focused.
SkyFunnel Tip: We help you monitor your email size and link count, ensuring a streamlined message.
7. Build Your Sender Reputation
Email providers track your sending habits, engagement rates, and complaints. Consistent, value-driven content boosts your reputation over time.
SkyFunnel Tip: We provide metrics to track your sender reputation, allowing you to see how your emails perform and adjust accordingly.
8. Use Personalized Content
People are more likely to engage with emails that feel personal. Use the recipient’s name and tailor content based on their behavior and preferences.
SkyFunnel Tip: With our segmentation and personalization tools, you can create highly targeted campaigns that resonate with your audience.
How SkyFunnel Helps You Stay Out of Spam
With SkyFunnel, you don’t have to navigate the spam-free journey alone. Our platform is packed with features designed to keep your emails where they belong—in your customers' inboxes. Here’s how we make a difference:
Spam Score Checker: Before sending, SkyFunnel checks for spam triggers in your email, including words, images, and formatting.
Reputation Monitoring: We track your sender reputation over time, helping you maintain a healthy score with email providers.
Automated List Cleaning: SkyFunnel automatically cleans your list, removing inactive subscribers and reducing bounce rates.
Personalized Recommendations: We analyze your content and suggest improvements to increase engagement and avoid spam triggers.
Easy Segmentation & Personalization: Targeting the right people at the right time is essential. Our advanced segmentation tools make it easy to send personalized, relevant emails.
Avoiding spam isn’t just about avoiding certain words; it’s about maintaining a positive sender reputation, creating valuable content, and respecting your subscribers. SkyFunnel offers the tools and insights to help you achieve that and make sure your emails reach their full potential.
Say goodbye to spam worries and let SkyFunnel guide you to successful, inbox-bound emails!
